Interior Design Show (2024 Rebrand)
In commemorating the 25th year of the Interior Design Show (IDS), Sali Tabacchi has created a new visual identity that celebrates its Canadian roots and increasing international recognition. Our studio has been working with IDS since 2010, evolving the brand over time.
New Logo
The newly crafted logo/word-mark arranges the typography of ‘The Interior Design Show’ in a manner where details click into place within a grid format, providing an overall sense of formal harmony and purpose. The use of bold typography reflects the show’s strong ambitions.
New Colours
The primary colours, red and white, symbolize IDS’s representation of Canadian design.
New Visuals
The acronym ‘IDS’ is highlighted by playfully selecting the letters from design-related statements and word-patterns. This aims to express how these ideas are embedded within the show’s DNA.
Services
Visual Identity, Art Direction, Brand Design, Advertising, Motion, On-site Signage
On-site Photography
Arash Moallemi
