GritLabs Fitness

Branding and design for GritLabs Fitness, a high-energy fitness centre in Burlington, Ontario. The visual identity balances a gritty work ethic with the clinical undertones suggested by the name. We developed a custom “G” monogram featuring a hidden “L” in the negative space, then extended that energy across a full suite of branded signage.

Services
Branding, Logo Design, Brand Voice, Signage, Animation